Privacy Policy

• Contact information: name, email address, phone number, and company name submitted through our contact form or strategy call booking.
• Client onboarding data: brand assets, social media account credentials, business information, project briefs, target audience details, and portfolio materials.
• Communication records: emails, WhatsApp messages, and notes from calls or meetings related to our services.
• Feedback and testimonials: reviews, case study approvals, and any feedback you voluntarily share.

• Device and browser information: browser type, operating system, screen resolution, and device type.
• Usage data: pages visited, time spent on pages, click patterns, referral source, and navigation paths.
• Network information: IP address (anonymized where possible), approximate geographic location, and internet service provider.
• Cookies and similar technologies: session cookies, analytics cookies, and marketing pixels (detailed in our Cookies section below).

• Social media platform analytics: engagement metrics, audience demographics, and content performance data from Instagram, LinkedIn, and similar platforms (when managing client accounts).
• Advertising platform data: campaign performance metrics, audience insights, and conversion data from Meta Ads Manager and Google Ads.

When you submit a contact form, book a strategy call, or opt in to receive marketing communications, you provide consent for us to process your data for those specific purposes. You may withdraw consent at any time by contacting us.

When you engage our services, processing your data is necessary to fulfill our contractual obligations -- including managing your social media accounts, executing ad campaigns, and delivering content.

We process certain data based on our legitimate business interests, including website analytics, service improvement, and fraud prevention. We balance these interests against your rights and freedoms.

We may process your data when required by law, such as maintaining financial records for tax compliance or responding to valid legal requests.

Required for the website to function properly. These manage session state and basic functionality. They cannot be disabled without affecting site usability.

We use Google Analytics to understand how visitors interact with our website. IP addresses are anonymized. Data collected includes pages visited, time on site, referral sources, and general geographic location.

The Meta Pixel may be used on our website to measure the effectiveness of advertising campaigns and to build custom audiences for ad targeting on Meta platforms (Facebook, Instagram).

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may limit website functionality.

• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on.
• Meta Pixel Opt-Out: Adjust your ad preferences in your Facebook/Instagram account settings.
• Browser settings: Refer to your browser's help documentation for cookie management.

We work with trusted third-party service providers who assist in delivering our services:

• Google (Analytics, Ads) -- website analytics and advertising platform.
• Meta (Facebook, Instagram, Ads Manager) -- social media management and advertising.
• WhatsApp Business -- client communication and lead follow-up.
• Email service providers -- transactional and service-related email delivery.
• Payment processors -- secure processing of client payments.

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

When managing your social media accounts or ad campaigns, we access platform-level analytics and audience data provided by those platforms (Instagram Insights, Meta Business Suite, etc.).

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, property, or safety.

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change.

When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on the recipient's participation in recognized data protection frameworks.

Your data is processed in accordance with applicable US privacy laws. We implement appropriate technical and organizational security measures to protect your information during transfer and processing.

Our third-party service providers (Google, Meta, etc.) have their own data transfer mechanisms and certifications. We encourage you to review their respective privacy policies for details on how they handle international data transfers.

Regardless of your location, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to legal retention obligations.

• Data portability: Receive your data in a structured, commonly used, machine-readable format.
• Restriction of processing: Request that we limit how we use your data.
• Right to object: Object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: Withdraw previously given consent at any time without affecting the lawfulness of prior processing.
• Lodge a complaint: File a complaint with your local data protection supervisory authority.

• Right to know: Request details about the categories and specific pieces of personal information we have collected.
• Right to delete: Request deletion of your personal information.
• Right to opt-out of sale: We do not sell your personal data. No opt-out action is required.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
• Right to correct: Request correction of inaccurate personal information.

• Right to access information about what personal data is being processed and for what purpose.
• Right to correction and erasure of personal data.
• Right to grievance redressal through our designated contact.
• Right to nominate another person to exercise your rights in case of death or incapacity.