Terms of Service

End-to-end management of your social media presence including content strategy, content calendar planning, posting, community management, engagement optimization, and performance reporting across platforms such as Instagram and LinkedIn.

Professional copywriting services including social media captions, ad copy, website copy, email sequences, video scripts, and brand messaging frameworks.

Video content creation including short-form editing, AI UGC (user-generated content), talking head videos, faceless content, Reels, and promotional videos optimized for social media platforms.

Planning, launching, and optimizing paid advertising campaigns on Meta (Facebook, Instagram) and Google platforms, including audience targeting, creative development, and performance reporting.

Strategic consulting to position your brand as an authority in the architecture and interior design space, including content pillars, audience research, and competitive analysis.

An initial no-obligation call to understand your business, goals, and challenges. This helps us assess mutual fit and identify how we can best help.

Based on the strategy call, we prepare a detailed proposal outlining scope of work, deliverables, timeline, and pricing tailored to your specific needs.

Once you approve the proposal, both parties sign a formal Service Agreement. No work begins until the agreement is signed and any required upfront payment is received.

You provide the necessary brand assets, social media account access, brand guidelines, and any other materials specified in the agreement. We set up our systems and begin the onboarding process.

We execute the agreed-upon strategy with regular check-ins, progress reports, and performance reviews as outlined in the Service Agreement.

"Measurable improvement" is defined in each individual Service Agreement and may include metrics such as minimum lead count, engagement growth percentage, qualified inquiry increase, or other specific KPIs agreed upon before work begins.

The guarantee applies only when all of the following conditions are met:

• The Client provides timely feedback on content and deliverables within 48 hours of review requests.
• The Client maintains the agreed-upon minimum advertising spend (if applicable to the engagement).
• The Client provides all necessary brand assets, account access, and materials within the agreed onboarding period.
• The Client does not make conflicting or unauthorized changes to managed accounts without prior coordination with Miu Media.
• The Client cooperates with the agreed-upon content strategy and does not request changes that fundamentally conflict with the recommended approach.
• The 90-day period is measured from the date the first campaign or content piece goes live, not from the date of agreement signing.

If all guarantee conditions have been met and the agreed-upon targets are not achieved within the 90-day period, the Client is entitled to a full refund of service fees paid. This refund excludes any advertising spend paid directly to platforms (Meta, Google, etc.).

The guarantee does not cover:

• Force majeure events (see Force Majeure section).
• Platform algorithm changes, policy updates, or account restrictions imposed by third-party platforms.
• Market conditions, economic downturns, or industry-wide disruptions beyond Miu Media's control.
• Situations where the Client fails to meet any of the conditions listed above.

You retain full ownership of your brand name, logo, trademarks, original photographs, architectural/design portfolio images, and any other materials you provide to us. By providing these materials, you grant Miu Media a limited, non-exclusive license to use them solely for the purpose of delivering the contracted services.

Miu Media retains ownership of all proprietary methodologies, frameworks, templates, systems, tools, and processes used in the delivery of services. This includes our content strategy frameworks, campaign optimization systems, and any pre-existing creative assets.

Upon full payment of all fees associated with a project or engagement, ownership of custom deliverables (including videos, copy, designs, and reports created specifically for you) transfers to you. Until full payment is received, Miu Media retains ownership of all deliverables.

Miu Media retains the right to showcase completed work in our portfolio, case studies, website, social media, and marketing materials for the purpose of demonstrating our capabilities. If you wish to opt out of portfolio usage, please notify us in writing, and we will honor your request within 14 days.

Deliverables may incorporate third-party assets such as stock media, licensed fonts, royalty-free music, or platform-provided templates. These assets remain subject to their original license terms. Miu Media will inform you of any relevant third-party licensing restrictions.

All pricing is specified in the individual Service Agreement. Pricing is in Indian Rupees (INR) for India-based clients or US Dollars (USD) for international clients, unless otherwise agreed upon in writing.

Unless otherwise specified in the Service Agreement, the standard payment schedule is:

• 50% of the total project fee due upon signing the Service Agreement (before work begins).
• 50% due upon milestone completion or project delivery (as defined in the agreement).
• For ongoing retainer engagements, monthly payments are due at the start of each service month.

• Bank transfer (NEFT/RTGS/IMPS for Indian clients).
• UPI (for Indian clients).
• International wire transfer (for international clients).
• PayPal (for international clients).

Invoices are due within 7 days of issuance unless otherwise agreed. A 5-day grace period is provided after the due date. If payment is not received within the grace period, Miu Media reserves the right to pause all services until payment is made. Repeated late payments may result in termination of the engagement.

Refunds are provided in accordance with the 90-Day Guarantee clause (see above). Outside of the guarantee, fees for work already delivered are non-refundable. If the engagement is terminated before completion, the Client pays for all work completed up to the termination date.

Quoted prices are exclusive of applicable taxes. The Client is responsible for any sales tax, GST, VAT, withholding tax, or other taxes applicable in their jurisdiction. Indian clients will be charged GST as applicable under Indian law.

Confidentiality obligations do not apply to information that:

• Is or becomes publicly available through no fault of the receiving party.
• Was known to the receiving party before disclosure.
• Is independently developed without reference to confidential information.
• Is required to be disclosed by law, regulation, or court order (with prompt notice to the disclosing party).

To the maximum extent permitted by applicable law, Miu Media's total aggregate liability for any claims arising out of or related to these Terms or our services shall not exceed the total fees paid by the Client to Miu Media in the three (3) months immediately preceding the event giving rise to the claim.

Miu Media shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

• Loss of profits, revenue, or business opportunities.
• Loss of data or corruption of data.
• Reputational damage or loss of goodwill.
• Platform downtime, account suspensions, or algorithm changes imposed by third-party platforms.
• Actions or inactions of third-party service providers.
• Any damages resulting from the Client's failure to meet their responsibilities under these Terms.

Either party may terminate the engagement by providing 30 days written notice to the other party via email. The notice period begins on the date the termination notice is received.

Either party may terminate immediately if the other party materially breaches these Terms and fails to cure the breach within 14 days of receiving written notice of the breach.

• The Client must pay for all work completed and services rendered up to the termination date.
• Miu Media will deliver all completed deliverables to the Client within 14 days of the termination date.
• Miu Media will transfer full access and control of all managed accounts back to the Client.
• Miu Media will delete stored account credentials and sensitive Client data within 30 days of termination, unless retention is required by law.
• Any pre-paid fees for services not yet rendered will be refunded on a pro-rata basis.

The following sections survive termination: Intellectual Property, Confidentiality, Limitation of Liability, Results Disclaimer, Dispute Resolution, and any payment obligations incurred prior to termination.

Both parties will first attempt to resolve any dispute through good-faith negotiation. Either party may initiate the negotiation process by sending written notice describing the dispute to the other party.

If the dispute is not resolved through negotiation within 30 days, either party may refer the matter to mediation. The mediator will be mutually agreed upon. Mediation costs will be shared equally.

If mediation fails, any remaining dispute will be settled through binding arbitration under the Indian Arbitration and Conciliation Act, 1996. For international clients, arbitration will be conducted in English. The arbitration award shall be final and binding.

These Terms are governed by and construed in accordance with the laws of the Republic of India, unless a specific governing law is agreed upon in an individual Service Agreement. For international clients, any mandatory consumer protection laws of your jurisdiction that cannot be waived by contract will still apply.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.

These Terms, together with any applicable Service Agreement and our Privacy Policy, constitute the entire agreement between you and Miu Media regarding the subject matter herein. They supersede all prior and contemporaneous discussions, proposals, and agreements, whether oral or written.

The failure of either party to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision. Any waiver must be in writing and signed by the waiving party.

The Client may not assign or transfer their rights or obligations under these Terms without Miu Media's prior written consent. Miu Media may assign its rights and obligations to a successor in the event of a merger, acquisition, or sale of substantially all of its assets.

The relationship between Miu Media and the Client is that of independent contractors. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship.

All formal notices under these Terms must be in writing and sent via email to the addresses specified in the Service Agreement. Notices are deemed received on the date of confirmed delivery.